Thursday, May 26, 2011


ToiToy owner Earl Fischhoff has fun

DELIGHT: Earl Fischhoff of ToiToy Picture: MOEKETSI MOTICOE

Describe your shop.
IT'S a wonderland of designer collectable toys and has a fabulous energy, with many fun and interesting things to look at.
What makes your shop unusual?
We sell a range of products and merchandise not found anywhere else in Cape Town. The toys are all limited-edition designer collectables.
How did you come up with the name?
At the time of starting the shop, there were a lot of strikes happening so we played around with the idea of toyi-toying and came up with the name.
Why did you open a shop like this?
I've had a barrow at the waterfront for five years and have wanted to expand. I also carry a few other selected brands like Mooks Clothing and Skullcandy Headphones. I also create customised display cabinets for the toys and now I have place to exhibit them.
Do you have more branches?
Yes, we have a barrow at the V&A Waterfront.
What were you doing before?
I am still a plumbing contractor.
What are your plans for the shop?
To create an outlet for local designers and artists to display and sell their creations, and to make available to the public this incredible new form of art - toys.
Describe your customers.
We have a very wide spectrum of customers - from kids aged five or six to adults of 96. Many of our clients are in the design industry or are involved with creative work of some kind.
Where is your shop?
49 Kloof Street, Gardens, Cape Town.

By Andrea Nagel from The Times Live

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